![]() ![]() Attitude change, media and word of mouth. An empirical study of online word of mouth as a predictor for multi‐product category e‐commerce sales.Electronic Markets, 18(2), 130-141.ĭay, G. Journal of consumer marketing, 17(3), 203-213.ĭavis, A., & Khazanchi, D. The association endorsement and consumers' intention to purchase. Journal of operations management,24(5), 604-620.ĭaneshvary, R., & Schwer, R. The implications of socialization and integration in supply chain management. Journal of marketing research, 43(3), 345-354.Ĭousins, P. The effect of word of mouth on sales: Online book reviews. Advances in Consumer Research, 28(1), 129-33.Ĭhevalier, J. Journal of Strategic Marketing, 6, 241-254.Ĭhatterjee, P. Word of mouth: understanding and managing referral marketing. Journal of interactive marketing, 21(3), 2-20.īuttle, F.A. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Applied Social Psychology,7(3), 258-271.īrown, J., Broderick, A. Journal of interactive marketing, 15(3), 31-40.īorgida, E., & Nisbett, R. ![]() Internet forums as influential sources of consumer information. The role of confidence in understanding and predicting buyers' attitudes and purchase intentions.Journal of Consumer Research, 2(2), 110-117.īickart, B., & Schindler, R. Journal of consumer research, 9(1), 4-17.īennett, P. Developmental recognition of consumption symbolism. Journal of Retailing and Consumer Services, 18(1), 38-45.īelk, R. Brand equity dilution through negative online word-of-mouth communication. European Journal of marketing, 39(7/8), 910-925.īambauer-Sachse, S., & Mangold, S. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market. Yale University Press.Īydin, S., & Özer, G. Word of Mouth Advertising: A Review of the Literature. Journal of international economics, 64(1), 89-112.Īrndt, J. FDI and economic growth: the role of local financial markets. Journal of the Academy of Marketing Science, 38(5), 634-653.Īlfaro, L., Chanda, A., Kalemli-Ozcan, S., & Sayek, S. The influence of C2C communications in online brand communities on customer purchase behavior. Managing Brand Equity: Capitalizing on the Value of a Brand Name. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |